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July 7, 2023
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5
min read
A car with built-in musical experiences that adapt to each driver’s journey
Why they partnered with us
Bentley was looking for musical experiences that enhanced drivers’ auditory journeys, providing a level of personalization not found within other car brands. They were looking to adapt to the driver and environment — from relaxed grand touring to energetic, spirited driving on dynamic roads.
What we created
After extensive research and development testing, a demonstration Bentley now has the ability to compose a soundtrack based upon drivers’ inputs and driving style. The vehicle generates a live, composition of instrumental music in real-time, enhancing the emotional experience of every journey.